You will see the following interface:
The dropdowns allow you to specify the following:
OASIS is compatible with Digital Envoy's NetAcuity geotargeting server. Contact Digital Envoy (http://www.digitalenvoy.net/) for special pricing for OASIS users.
Examples:
Pattern | Test value | Result |
199.72 | 199.72.1.1 | matches |
251.8.127.9 | does not match | |
foo | somehost.foo.com | matches |
somehost.bar.com | does not match |
Examples:
Pattern | Test value | Result |
*foo* | somehost.foo.com | matches |
*foo | somehost.foo.com | does not match |
foo* | somehost.foo.com | does not match |
somehost?foo.com | somehost.foo.com | matches |
somehost.?foo.com | somehost.foo.com | matches |
You can specify multiple patterns by separating them with commas. Note that because of this, you cannot use commas in your patterns (this should not be a problem, as a comma would not be very useful in defining the various types of patterns).
After adding delivery controls, the interface looks like this:
Delivery controls can be considered as a group of rules for delivering a creative. When the delivery engine is evaluating each creative to determine whether or not to deliver it, it evaluates all the delivery controls for that creative. If a delivery control is satisfied, action is taken based on how you have specified the delivery option for each rule.
A delivery control is satisfied when the filter variable matches one? all? of your patterns (if you have selected "do not match", the control is satisfied when the filter variable does not match).
If a creative's delivery control specifies "Deliver", and it is satisfied, the creative will get preferential weighting. The first creative encountered by the delivery engine with a satisfied "Deliver" control will be delivered to the end user.
If a creative's delivery control specifies "do not deliver", and it is satisfied, the creative will not be delivered at all.
If a creative's delivery control specifies "deliver only", and it is satisfied, the creative will be delivered; if the control is not satisfied, the creative will not be delivered.
Note that a satisfied "do not deliver" control or an unsatisfied "deliver only" control will override a satisfied "deliver" or a satisfied "deliver only" control. In such a situation, the creative will not be delivered.
Let's consider the following example:
Creative 1 | DC1-1 | Deliver when | Language | matches | String | en |
DC1-2 | Deliver when | Language | matches | String | fr | |
DC1-3 | Do not deliver when | Domain | matches | Wildcard | *.yahoo.* | |
Creative 2 | DC2-1 | Deliver when | User agent | matches | Wildcard | Gecko* |
DC2-2 | Deliver only when | IP address | matches | String | 199.72 | |
Creative 3 | DC3-1 | Deliver only when | Keyword | matches | String | beer |
Creative 4 | DC4-1 | Deliver when | Language | does not match | String | fr |
Creative 5 | DC5-1 | Deliver when | Keyword | matches | Wildcard | win*2000 |
Now consider the following series of requests:
IP address | 204.66.101.92 |
Domain | www.foo.com |
Language | en-us |
User agent | Mozilla/4.0 (compatible; MSIE 5.01; Windows NT 5.0) |
Keyword | - |
The delivery controls for Creative 1 are checked; DC1-1 is satisfied while DC1-2 and DC1-3 are not. Creative 1 will get preferential delivery. Creative 2's delivery controls are checked; DC2-1 is not satisfied, and neither is DC2-2. Since DC2-2 stipulates "deliver only when", Creative 2 will not be considered for delivery. Creative 3's delivery controls are checked; DC3-1 is not satisfied; because it stipulates "deliver only when", it will not be considered for delivery. Creative 4's delivery controls are checked; DC4-1 is satisfied, so Creative 4 will get preferential delivery. Finally, Creative 5's delivery controls are checked; DC5-1 is not satisfied, so Creative 5 gets normal priority for delivery.
Creatives 1 and 4 get preferential delivery, so one of the two will be selected arbitrarily for delivery. As soon as one of them has reached its impression target, the other will be selected for all such future impressions.
IP address | 199.72.8.96 |
Domain | www.bar.com |
Language | en-us |
User agent | Mozilla/4.0 (compatible; MSIE 5.01; Windows NT 5.0) |
Keyword | windows 2000 |
DC1-1 is satisifed, DC1-2 and DC1-3 are not. Creative 1 will get preferential delivery. DC2-1 is not satisifed; DC2-2 is. Creative 2 will also get preferential delivery. DC3-1 is not satisfied, so Creative 3 will not be considered. DC4-1 is satisfied, so Creative 4 will get preferential delivery. DC5-1 is satisfied, so Creative 5 will get preferential delivery; since this is a keyword delivery control, it will take priority over the other delivery controls, and Creative 5 will be selected.